Gaiman has made himself familiar and friendly without forging any real intimacy. But fans want more: we want to be confided in - we want to make it real. Inviting his fans into his life like this takes the mystique out of writing and creates a sense of community, similar to the fandom of John Green. He is ubiquitous enough to transcend the genre section of bookstores and accessible enough to retweet fans’ Kickstarter pages. His messy-haired, leather-jacketed figure appears at Amanda Palmer concerts, on Guardian comment pages, and even at the 2010 Oscars. The author has 2.42 million Twitter followers, with whom he shares everything from exhortations about human rights to bored airport musings. Over the course of eight novels, four short story collections, and a series of graphic novels, Neil Gaiman’s greatest work of invention has been himself.
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